I offer brand-centered web design services, from custom website design to website audits and monthly support retainers. I offer solutions for both standard and custom website requirements.
Before we create your specific design strategy, you’ll fill out a brief questionnaire that will prepare the foundation of our discussion. After the a brief meeting, I’ll provide a detailed proposal outlining the project scope, timeline, cost, and deliverables. Once the proposal is approved, I collect 50% of the total cost and start the design and development phase, keeping you updated throughout the process.
The timeline for each project varies based on the complexity and specific requirements. On average, a standard website can take between 4-8 weeks from the initial consultation to launch. More complex projects may take longer, and I’m sure to provide a detailed timeline during the proposal stage so that you are fully aware of what to expect and when.
Yes, I offer monthly retainer options for those who want full management of the site and also for those who just want the safety net of occasional troubleshooting assistance.
Depending on your preferred tier, support may include regular updates, security monitoring, content updates, and technical support to ensure your website remains optimized, polished, and secure.
Absolutely, with one caveat: I am able to redesign your site with the current theme in mind if preferred, but I will not make any modifications directly to the current site as it is.
In cases where you want to keep the current site active and have another developer make the recommended adjustments, a comprehensive site audit would be more beneficial to give you direction for improving its aesthetics, functionality, and user experience.
A website audit is a comprehensive analysis of your current website’s performance, design, and usability. It objectively identifies areas of strength and weakness such as SEO, load speed, and it subjectively identifies the same with regard to metrics like user experience and mobile responsiveness.
Having an above-average website audited can turn good performance into great performance. A website audit helps ensure your site is fully optimized to attract and engage your target audience.
The value of a site audit comes both from the tool used (SEOptimizer, Semrush, Ahrefs, for example) and from the ability of the developer using the information obtained.
Often times, the biggest difference between aesthetically pleasing and cluttered, confusing sites is not the insights that are available, but the application of those insights.
My approach pulls from the insights provided by the audit tool and filters them through an understanding of UX/UI best practices. I couple that with your business goals to provide a customized strategy that a multi-page report simply wouldn’t.
My SEO implementations range from common best practices for titles, meta descriptions, and link structure to more specialized solutions like content strategy, local keyword research, and user experience insights.
Adhering to general principles puts your site on the right track to rank effectively, and taking the time to refine and optimize your site content is what helps it stand out from those which meet the minimum requirement. This allows customers to find your product or service, and it engages them once they’re on your website to navigate, self-inform, and finally invest in the value you offer.
The value of my service lies in the fact that you are gaining more than simply a website that functions and attracts customers; you are investing in collaborative effort that will result in professional growth as you learn about what works and why from a professional that takes on your goals in the development process. This leaves you more empowered to make future decisions and stand in a category of one in your industry with your online presence.
Quality service and product are guaranteed; the education and partnership are an added bonus that will leave you success and satisfaction.
Every tool has strengths and weaknesses in certain contexts, and WordPress is no exception to this rule.
Firstly, while many sites are built from scratch using frameworks and code libraries, they are not easily maintained or modified by those without an extensive coding background. On top of this, simpler layouts and standard functionalities may cost you more in development time if they’re being built from scratch compared to using a content management system (WordPress).
Secondly, WordPress offers scalable solutions for both simple and complex website layouts with an interface that allows for the user to make adjustments without needing a background in programming and code.
Designing with WordPress allows you the reliability of a site that performs smoothly, can be built quickly, and (if preferred) can be managed independently. This means if you’re the DIY type and want to stay on top of updating your site content (think pictures, blogs, service information), you can easily do so via your customized Admin Dashboard.
WordPress has a reputation in some circles for being clunky and substandard for professional application, likely because many of WordPress’s users poorly apply principles of web design, creating bulky websites that are slow, glitchy, aesthetically busy, and ineffective displays of the brand they represent.
Just like any tool, WordPress can be used effectively or poorly. As of June 2024, over 40% of all active sites use WordPress. The results always depend on the strategy involved and application.